10/10/2023This year marks the 100th anniversary of the publication of "Crystallizing Public Opinion", a book in which Dr. Edward L.…- 23/06/2023In 1923, Dr. Edward L. Bernays Freud, considered "the father of public relations", presented to the general public the general…
- 05/05/2023One good day, at the end of the 1970s or very early 1980s, Madrid became "flooded" with mysterious advertisements. The…
- 26/02/2016When a company has something to communicate to the media, it has to prepare in advance how to do so.…
- 17/10/2011In the same information medium in which Pedro J. Ramírez assured that "we are going to have to make sacrifices…
- 02/12/2005Following the debate on whether or not it is advisable for the association to promote a table of recommended minimum…
- 25/10/2005Jaime Ávila, General Director of Recursos de Mercado, met with us at the agency's offices in Plaza de Oriente in…
