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Until recently, the rules of PR were simple: find a news hook that would appeal to a journalist at the…

We have never had so much information at our fingertips, and yet it is becoming increasingly difficult to find anything…

This year marks the 100th anniversary of the publication of "Crystallizing Public Opinion", a book in which Dr. Edward L.…

In 1923, Dr. Edward L. Bernays Freud, considered "the father of public relations", presented to the general public the general…

As has been the case since ancient Rome, the media, in accordance with good journalistic practice and making use of…

Branded Content" or "Content Marketing" is as old as journalism itself and, throughout its long history, it has evolved in…

Native advertising and branded content are similar to what happens to rum and Coca Cola, they are two totally different…

One good day, at the end of the 1970s or very early 1980s, Madrid became "flooded" with mysterious advertisements. The…

Native advertising is an advertising format that is created by and for a specific advertising medium or location, integrating perfectly…