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Technology has changed, but not the essence of public relations.
1.- Remember the birth of your agency. Our company was born in the middle of the crisis, in 1993, and…The success of Public Relations depends on the quality of information.
EAt a time when there are more than 20,000 communications and public relations agencies in Spain, companies and institutions need…The Social Responsibility of a company or corporation begins with its relationship with society through communication.
If taking on a great risk, investing years of effort and large sums of money, to get new drugs from…Public relations does not replace advertising, it complements it.
In the same information medium in which Pedro J. Ramírez assured that "we are going to have to make sacrifices…“The best way to deal with a crisis is to avoid it”.
Interview with Jaime Avila, General Director of Recursos de Mercado, in which we address aspects related to the crisis that…Communication in times of crisis
We live in times of crisis. In other words, times of change. In situations like the current one, communication takes…On minimum tariffs
Following the debate on whether or not it is advisable for the association to promote a table of recommended minimum…Interview with Jaime Ávila, General Director of Recursos de Mercado
Jaime Ávila, General Director of Recursos de Mercado, met with us at the agency's offices in Plaza de Oriente in…Corporate Social Responsibility
Since Santander Central Hispano (SCH) presented the Bank's first Corporate Social Responsibility plan at the end of 2002, countless articles,…