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Covert advertising is unlawful, unethical and immoral
"I will not allow injustice, no foul play, but if anyone is caught engaging in corruption, without me receiving a…20 years of advertising
Published in EL PUBLICISTA Nº 400 - May 2019 Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado Technology…Tatun from 750 Euro
Let's suppose that one morning, on your way to work, you hear on the radio: "Tatun from 750 Euro". For…Recursos de Mercado, 25 years communicating
Since its creation and throughout this time, the consultancy specialising in communication and PR has developed communication strategies for large…Millionaire businesses with few customers
Four entrepreneurial examples of how to make a small but very select client portfolio profitable. It is not common, but…Financial Communication
Interview by Juan M. Comas in Estrategia Financiera - Nº 346 - February 2017 Jaime Ávila, Director of the agency…How to communicate an event and make it a media success
When a client has asked us to organise an event, from a communication point of view, the first thing we…Do today’s influencers matter for public relations?
Social networks, apart from becoming new channels of communication, have allowed thousands of people, who until now had little chance…Key points for making a presentation to the media
When a company has something to communicate to the media, it has to prepare in advance how to do so.…