What has changed over the last 30 years
10/10/2023This year marks the 100th anniversary of the publication of "Crystallizing Public Opinion", a book in which Dr. Edward L.…“Dying of success”
19/09/2023Chapter of the book "THE CLIENT". Adventures and Misadventures of a Communication Agency. I still remember that cold March morning…100 years of public relations
23/06/2023In 1923, Dr. Edward L. Bernays Freud, considered "the father of public relations", presented to the general public the general…The case of the mysterious bus shelters
05/05/2023One good day, at the end of the 1970s or very early 1980s, Madrid became "flooded" with mysterious advertisements. The…Key points for making a presentation to the media
26/02/2016When a company has something to communicate to the media, it has to prepare in advance how to do so.…Public relations does not replace advertising, it complements it.
17/10/2011In the same information medium in which Pedro J. Ramírez assured that "we are going to have to make sacrifices…On minimum tariffs
02/12/2005Following the debate on whether or not it is advisable for the association to promote a table of recommended minimum…Interview with Jaime Ávila, General Director of Recursos de Mercado
25/10/2005Jaime Ávila, General Director of Recursos de Mercado, met with us at the agency's offices in Plaza de Oriente in…