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About us
What we do
Experience
Services
Clients
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Author:
Jaime
What has changed over the last 30 years
10/10/2023
This year marks the 100th anniversary of the publication of "Crystallizing Public Opinion", a book in which Dr. Edward L.…
100 years of public relations
23/06/2023
In 1923, Dr. Edward L. Bernays Freud, considered "the father of public relations", presented to the general public the general…
The case of the mysterious bus shelters
05/05/2023
One good day, at the end of the 1970s or very early 1980s, Madrid became "flooded" with mysterious advertisements. The…
Key points for making a presentation to the media
26/02/2016
When a company has something to communicate to the media, it has to prepare in advance how to do so.…
Public relations does not replace advertising, it complements it.
17/10/2011
In the same information medium in which Pedro J. Ramírez assured that "we are going to have to make sacrifices…
On minimum tariffs
02/12/2005
Following the debate on whether or not it is advisable for the association to promote a table of recommended minimum…
Interview with Jaime Ávila, General Director of Recursos de Mercado
25/10/2005
Jaime Ávila, General Director of Recursos de Mercado, met with us at the agency's offices in Plaza de Oriente in…
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