Published in EL PUBLICISTA Nº 400 – May 2019

Jaime Ávila Rodríguez de Mier
General Director of Recursos de Mercado

Technology and media change, but the fundamental psychological factors, mechanisms and stimuli involved in people’s and consumers’ behaviour remain almost unchanged. What changes are the habits of the public, which evolve at the same pace as the technological cycles.

This exponential development of technologies has transformed and is transforming information consumption habits and, therefore, also the tactics, methods and techniques available to public relations professionals to carry out their functions effectively. A transformation that brings with it new risks, but also, and above all, more and better opportunities.