Jaime Ávila Rodríguez de Mier
General Director of Recursos de Mercado
In 1993, there were around 50 public relations agencies working in Spain. In 2014, it is estimated that between public relations agencies, professionals and other agencies that offer this service as an “added value”, there are more than 25,000 of us. The question is, how many of these companies can a journalist serve? Many agencies sell a service that they cannot offer, which translates into mistrust of the companies towards the sector.
