What is a referral?
08/05/2023As has been the case since ancient Rome, the media, in accordance with good journalistic practice and making use of…Is Branded Content an Online Marketing technique?
06/05/2023Branded Content" or "Content Marketing" is as old as journalism itself and, throughout its long history, it has evolved in…Is Native Advertising the Same as Branded Content?
05/05/2023Native advertising and branded content are similar to what happens to rum and Coca Cola, they are two totally different…What is Native Advertising?
04/05/2023Native advertising is an advertising format that is created by and for a specific advertising medium or location, integrating perfectly…The Genaro effect
21/06/2022Alberto, a magnificent salesman and a better person, burst into my office with the joy that comes from a job…Covert advertising is unlawful, unethical and immoral
12/06/2022"I will not allow injustice, no foul play, but if anyone is caught engaging in corruption, without me receiving a…20 years of advertising
16/05/2019Published in EL PUBLICISTA Nº 400 - May 2019 Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado Technology…Tatun from 750 Euro
28/02/2019Let's suppose that one morning, on your way to work, you hear on the radio: "Tatun from 750 Euro". For…Recursos de Mercado, 25 years communicating
08/03/2018Since its creation and throughout this time, the consultancy specialising in communication and PR has developed communication strategies for large…Millionaire businesses with few customers
08/05/2017Four entrepreneurial examples of how to make a small but very select client portfolio profitable. It is not common, but…