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Author:
jaime
What is a referral?
08/05/2023
As has been the case since ancient Rome, the media, in accordance with good journalistic practice and making use of…
Is Branded Content an Online Marketing technique?
06/05/2023
Branded Content" or "Content Marketing" is as old as journalism itself and, throughout its long history, it has evolved in…
Is Native Advertising the Same as Branded Content?
05/05/2023
Native advertising and branded content are similar to what happens to rum and Coca Cola, they are two totally different…
What is Native Advertising?
04/05/2023
Native advertising is an advertising format that is created by and for a specific advertising medium or location, integrating perfectly…
The Genaro effect
21/06/2022
Alberto, a magnificent salesman and a better person, burst into my office with the joy that comes from a job…
Covert advertising is unlawful, unethical and immoral
12/06/2022
"I will not allow injustice, no foul play, but if anyone is caught engaging in corruption, without me receiving a…
20 years of advertising
16/05/2019
Published in EL PUBLICISTA Nº 400 - May 2019 Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado Technology…
Tatun from 750 Euro
28/02/2019
Let's suppose that one morning, on your way to work, you hear on the radio: "Tatun from 750 Euro". For…
Recursos de Mercado, 25 years communicating
08/03/2018
Since its creation and throughout this time, the consultancy specialising in communication and PR has developed communication strategies for large…
Millionaire businesses with few customers
08/05/2017
Four entrepreneurial examples of how to make a small but very select client portfolio profitable. It is not common, but…
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