What has changed over the last 30 years
10/10/2023This year marks the 100th anniversary of the publication of "Crystallizing Public Opinion", a book in which Dr. Edward L.…100 years of public relations
23/06/2023In 1923, Dr. Edward L. Bernays Freud, considered "the father of public relations", presented to the general public the general…What is a referral?
08/05/2023As has been the case since ancient Rome, the media, in accordance with good journalistic practice and making use of…Is Branded Content an Online Marketing technique?
06/05/2023Branded Content" or "Content Marketing" is as old as journalism itself and, throughout its long history, it has evolved in…Is Native Advertising the Same as Branded Content?
05/05/2023Native advertising and branded content are similar to what happens to rum and Coca Cola, they are two totally different…The case of the mysterious bus shelters
05/05/2023One good day, at the end of the 1970s or very early 1980s, Madrid became "flooded" with mysterious advertisements. The…What is Native Advertising?
04/05/2023Native advertising is an advertising format that is created by and for a specific advertising medium or location, integrating perfectly…The Genaro effect
21/06/2022Alberto, a magnificent salesman and a better person, burst into my office with the joy that comes from a job…Covert advertising is unlawful, unethical and immoral
12/06/2022"I will not allow injustice, no foul play, but if anyone is caught engaging in corruption, without me receiving a…
20 years of advertising
16/05/2019Published in EL PUBLICISTA Nº 400 - May 2019 Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado Technology…
