The Social Responsibility of a company or corporation begins with its relationship with society through communication.
06/11/2011If taking on a great risk, investing years of effort and large sums of money, to get new drugs from…Public relations does not replace advertising, it complements it.
17/10/2011In the same information medium in which Pedro J. Ramírez assured that "we are going to have to make sacrifices…“The best way to deal with a crisis is to avoid it”.
06/09/2011Interview with Jaime Avila, General Director of Recursos de Mercado, in which we address aspects related to the crisis that…Communication in times of crisis
20/10/2009We live in times of crisis. In other words, times of change. In situations like the current one, communication takes…On minimum tariffs
02/12/2005Following the debate on whether or not it is advisable for the association to promote a table of recommended minimum…Interview with Jaime Ávila, General Director of Recursos de Mercado
25/10/2005Jaime Ávila, General Director of Recursos de Mercado, met with us at the agency's offices in Plaza de Oriente in…Corporate Social Responsibility
20/02/2005Since Santander Central Hispano (SCH) presented the Bank's first Corporate Social Responsibility plan at the end of 2002, countless articles,…Corporate image is not an objective in itself, but a means to achieve superior results.
16/03/2000In this so-called "Age of Communication", one key variable is becoming increasingly important: information. The high level of education that…
