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Covert advertising is unlawful, unethical and immoral
12/06/2022
"I will not allow injustice, no foul play, but if anyone is caught engaging in corruption, without me receiving a…
20 years of advertising
16/05/2019
Published in EL PUBLICISTA Nº 400 - May 2019 Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado Technology…
Tatun from 750 Euro
28/02/2019
Let's suppose that one morning, on your way to work, you hear on the radio: "Tatun from 750 Euro". For…
Recursos de Mercado, 25 years communicating
08/03/2018
Since its creation and throughout this time, the consultancy specialising in communication and PR has developed communication strategies for large…
Millionaire businesses with few customers
08/05/2017
Four entrepreneurial examples of how to make a small but very select client portfolio profitable. It is not common, but…
Financial Communication
28/02/2017
Interview by Juan M. Comas in Estrategia Financiera - Nº 346 - February 2017 Jaime Ávila, Director of the agency…
More opportunities than ever for communications agencies
11/01/2017
A debate featuring Jaime Ávila, Managing Director of -RDM- Recursos de Mercado, as published by Control Magazine in January 2017.…
How to communicate an event and make it a media success
21/12/2016
When a client has asked us to organise an event, from a communication point of view, the first thing we…
Do today’s influencers matter for public relations?
04/05/2016
Social networks, apart from becoming new channels of communication, have allowed thousands of people, who until now had little chance…
Key points for making a presentation to the media
26/02/2016
When a company has something to communicate to the media, it has to prepare in advance how to do so.…
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