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News
Tatun from 750 Euro
28/02/2019
Let's suppose that one morning, on your way to work, you hear on the radio: "Tatun from 750 Euro". For…
Recursos de Mercado, 25 years communicating
08/03/2018
Since its creation and throughout this time, the consultancy specialising in communication and PR has developed communication strategies for large…
Millionaire businesses with few customers
08/05/2017
Four entrepreneurial examples of how to make a small but very select client portfolio profitable. It is not common, but…
Financial Communication
28/02/2017
Interview by Juan M. Comas in Estrategia Financiera - Nº 346 - February 2017 Jaime Ávila, Director of the agency…
How to communicate an event and make it a media success
21/12/2016
When a client has asked us to organise an event, from a communication point of view, the first thing we…
Do today’s influencers matter for public relations?
04/05/2016
Social networks, apart from becoming new channels of communication, have allowed thousands of people, who until now had little chance…
Key points for making a presentation to the media
26/02/2016
When a company has something to communicate to the media, it has to prepare in advance how to do so.…
Communication Agencies – Opinions
06/05/2014
Jaime Ávila Rodríguez de MierGeneral Director of Recursos de Mercado In 1993, there were around 50 public relations agencies working…
Technology has changed, but not the essence of public relations.
26/10/2013
1.- Remember the birth of your agency. Our company was born in the middle of the crisis, in 1993, and…
The success of Public Relations depends on the quality of information.
11/04/2013
EAt a time when there are more than 20,000 communications and public relations agencies in Spain, companies and institutions need…
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